Your DM has one job: get a tap on the button. Everything else is in the way.
Say what they're getting, in one line
Name the thing from the Reel so they know it's the right message: “Here's the full itinerary from the Reel 👇” works better than “Thanks for commenting!”
Make the button say the action
The button text should match what happens: Open itinerary, Shop the kurta, Book a call. Avoid “Click here” and “Link”. You have 20 characters.
Keep it under 80 characters
When your DM has a button, Instagram shows the message as a card title and cuts it around 80 characters. Put details on the page you link to.
Examples
- “The 5 film presets from today's Reel are here 👇” with button Download presets
- “This set is ₹1,299, sizes S to XXL 🛍️” with button Shop now
- “Your free 4-week home workout plan 💪” with button Get the plan
Check the link works for everyone
Google Docs and Drive links must be shared as Anyone with the link can view, or people see “Request access” and leave.